Uma empresa focada nos Negócios da Longevidade
By Valerio de Molli, Managing Partner, The European House – Ambrosetti
The urban population surpassed the rural population in 2007 and urbanization processes continue to grow (according to United Nations estimates, on a global level, the urban population will exceed 6 billion by the year 2045, compared with the 3.9 billion in 2014).
But it was not only the size of the population living in cities that grew, but also the average size of urban settlements. Of the 10 residential settlements with 10 million inhabitants or more in 1990 (compared with 3 in 1975), their number rose to 23 in 2015 and it is expected that by 2030 there will be more than 40. Therefore, it would seem clear that the 21st century will be the “century of the cities” and it is precisely urban size that should play a central role in catalyzing development and as a laboratory for identifying the solutions for major global challenges.
On one hand, metropolitan areas offer significant opportunities in terms of economic growth, attracting investment and competitiveness. In fact, large cities are the center of economic activity and global investment, where the majority of innovations and wealth is concentrated, and they represent crucial points of intersection for the flow of people, goods, capital and ideas on a local, national and international level.
Because of their “critical mass” and role as economic-social drivers, metropolitan areas are also the context in which many of the major challenges of our day and age emerge and in which the solutions for managing them are developed, as well as new models of providing services to the public.
Regarding this, the third sector—or voluntary sector, which in Europe employs 14 million people and represents 10% of all businesses—and social entrepreneurship can contribute to meeting these challenges and developing planning approaches and solutions oriented towards urban development that is balanced, equitable and inclusive, and which can generate value and increase the resilience of the metropolitan area itself.
The metropolitan context also represents the optimal environment for experimenting with and implementing innovative economic development solutions. In particular, the circular economy, rethinking the “linear” cycle of “supply-production-sales-consumption-waste”, could allow Metropolitan Cities to decouple development from the consumption of finite natural resources, promote the reconstruction of natural resources on which human activity depends and avoid the destruction of value inherent in the current economic model.
A D.D é uma butique de consultoria voltada para assuntos gerenciais e estratégicos com 21 anos de existência. Nossa carteira de clientes inclui varejistas de grande e médio portes, bem como manufaturas e prestadoras de serviço. Somos associados à The European House – Ambrosetti (www.ambrosetti.eu). Através da Ambrosetti oferecemos suporte consultivo no mundo todo e organizamos visitas técnicas e gerenciais à Europa e China. Consulte-nos em email@example.com